“ The blood of a dragon is vital in the creation of potions of longevity. The liver could used to cure any disease or ailment, while the heart could restore a PC to full and complete health, despite their age, or injury.”
“ The player characters, experienced and somewhat well known, hear rumors and travelers' tales about a distant area being overrun by dragons (or other terrifying monstrosities). The locals have sent them a message, begging for heroic aid.
When they investigate, they discover that nothing of the sort is going on. It turns out that a group of thieves wanted them out of the way so that they could rob them (or someone who would normally receive their protection).”
“ It looks like a cook's book. It is a cook's book. It is also where the cook, who happened to be a master spy, encoded all his secrets and contacts. The book has innocently fallen into your group's hands. Everyone wants it, and many are not subtle or peaceful in their attempts.”